Story: Substance, Structure, Style, and the Principles of Screenwriting, Robert McKee
The Screenwriter's Bible: A Complete Guide to Writing, Formatting, Editing, and Selling Your Script, David Trottier
Stein on Writing: A Master Editor of Some of the Most Successful Writers of Our Century Shares His Craft Techniques and Strategies, Sol Stein
On Writing: A Memoir of the Craft, Stephen King
Lessons from a Lifetime of Writing: A Novelist Looks at His Craft, David Morrell
The War of Art: Winning the Inner Creative Battle, Steven Pressfield
Brokeback Mountain: Story to Screen, story by Annie Proulx, screenplay by Larry McMurtry and Diana Ossana
The Hollywood Standard: The Complete and Authoritative Guide to Script Format and Style, Christopher Riley
Storytelling in the New Hollywood: Understanding Classical Narrative Technique, Kristen Thompson
How Not To Write A Screenplay: 101 Common Mistakes Most Screenwriters Make, Denny Martin Flinn
Crafty Screenwriting: Writing Movies that Get Made, Alex Epstein
Screenplay: The Foundations of Screenwriting: A Step-by-Step Guide from Concept to Finished Script, Syd Field
Learning to Write Fiction from the Masters, Barnaby Conrad
BOOKS ON BUSINESS
Marketing High Technology: An Insider's View, William H. Davidow
Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Seth Godin
The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell
Blink: The Power of Thinking Without Thinking, Malcolm Gladwell
The 22 Immutable Laws of Branding, Al Ries and Laura Ries
The 22 Immutable Laws of Marketing, Al Ries and Jack Trout
Selling the Dream: How to Promote Your Product, Company, or Ideasand Make a Difference Using Everyday Evangelism, Guy Kawasaki
Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Guy Kawasaki
Guerilla Marketing For Writers: 100 Weapons For Selling Your Work, Jay Conrad Levinson, Rick Frishman, & Michael Larson
Literary Agents: What They Do, How They Do It, and How to Find and Work with the Right One for You, Michael Larson
How to Write a Book Proposal, Michael Larson
Confessions of an Ad Man, David Ogilvy
The Ten Faces of Innovation: Ideo's Strategy for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization, Tom Kelley with Jonathan Littman
The Psychology of Selling: The Art of Closing Sales, Brian Tracy
Secrets of Power Negotiating, Roger Dawson
Secrets of Power Persuasion: Everything You'll Ever Need to Get Anything You'll Ever Want, Roger Dawson
How to Win Friends and Influence People, Dale Carnegie